Here are some of my designs that are specifically tailored to helping brands create social media that actually gets noticed. By designing engaging and informative content that people can’t ignore, I am able to help brands stand out by influencing and connecting audiences to real work, campaigns and communities.
The Science of Marti Gras
csirogram: Why does Mardi Gras feel so unforgettable? 🌈
Because your body, brain and environment are all firing at once, creating a powerful mix of energy, connection and joy.
From movement to belonging, science helps explain why events like the Sydney Mardi Gras feel so powerful.
When people feel seen and included, it doesn’t just feel good — it changes how the brain works.
#ScienceOfMardiGras #CSIRO #MardiGras #SydneyMardiGras #Neuroscience
This Instagram carousel was designed to align with CSIRO’s established brand identity which is reflected through the constant use of the blue and white colour theme, with simple easy to read text-fonts. The use of bright rainbow colours throughout the post reflects the visual language of Mardi Gras, while still aligning with CSIRO’s goal of making complex scientific ideas easy to understand and visually appealing. As opposed to overwhelming the audience with lots of dense information, each slide uses minimal text, with a clean and simple layout and iconography (e.g. 🧠⚡🌈) to break down scientific concepts into digestible points (Sutherland, 2024). Again, this mirrors CISRO’s existing social media style, which often presents research through simple, visually engaging posts.
The typography and layout of the post were also intentionally designed for clarity and impact. Bold, short headings such as “Your body is in performance mode” and “Connection changes your brain” reflect CSIRO’s informative tone. However, the use of emojis and informal phrasing helps humanise these ideas and the scientific facts without undermining its credibility. Additionally, the inclusion of real-life, easy-to-capture imagery and graphics (e.g. people dancing, happy friends, colourful lights) reinforces the authenticity of the event, which supports CSIRO’s goal of connecting science to real-world experiences. (Sutherland, 2024)
The key message of the post that Mardi Gras is not just a celebration but also a scientifically significant experience involving biology, neuroscience, and social connection — was chosen to resonate strongly with the target audience of young, urban Australians aged 18–30. This demographic is highly engaged with social issues such as inclusion and identity, as well as digital content that is quick, visually engaging, and shareable. By demonstrating how science can be relevant within a culturally relevant event like the Sydney Gay and Lesbian Mardi Gras, the post increases relatability and encourages deeper engagement. The tone is intentionally energetic, inclusive, and slightly informal, which reflects how this audience communicates online while still achieving its educational goal.
Overall, the combination of vibrant visuals, simplified scientific facts, and culturally relevant context allows the post to both align with CSIRO’s brand and remain highly effective in engaging its intended audience.
Behind the Scenes of Natures Biggest Lightshow
theconversation.aunz: Lightning is more than just a bolt across the sky — it comes in surprising forms we rarely see, from hidden cloud flashes to rare upper-atmosphere bursts like sprites and blue jets.
So what’s really happening inside a storm?
Read more in our latest explainer.
🔗 Link in bio#Lightning #WeatherScience #ScienceExplained #Storms #TheConversation
This infographic was intentionally designed to match The Conversations brand, which is all about being informative and credible, while staying easy to understand for everyday readers. The colour scheme sticks to dark blues, greys, and lots of white space, which keeps the post looking clean and professional, similar to their website. The dark navy background with white text helps everything stand out and makes it easy to read, especially on a phone. A red accent colour is used in things like icons and dividers, which again links back to The Conversations branding and helps guide attention without being too flashy or distracting.
The fonts were chosen pretty deliberately too. A serif-style font is used for the headline to give it a more formal, trustworthy feel while a simple sans-serif font is used for body text so it’s easy to read on mobile. This setup reflects how the Conversation mixes academic credibility with content that is still accessible to the general public. The layout also helps with understanding, as it uses a clear hierarchy with a big headline, short subheadings, and small chunks of text so that people can quickly take in the information while scrolling.
Images are a big part of making the post engaging. High-impact lightning images were used to grab attention straight away and stop people from scrolling past. On top of that, simple graphic icons are included for each type of lightning, which helps explain things without making the design packed (Sutherland, 2024). This combo of basic visuals and graphics makes it both interesting to look at and easy to understand, which fits the goal of making information easily understandable for readers.
The heading, “Lightning comes in many strange forms” was picked because it makes a familiar topic feel more intriguing. Instead of just dumping a bunch of technical info onto the page, it focuses on weird and lesser-known types of lightning like sprites and blue jets, which most people wouldn’t know about. This helps spark curiosity and makes people want to learn more.
The tone is informative but not overly complicated. It’s designed for educated adults who want reliable information but don’t have time to read long articles on social media. By keeping things short and clear and adding a “read more in bio” call to action, the infographic encourages people to dig deeper into the full article without overwhelming them. (Sutherland, 2024)
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Overall, it can be seen how thoughtful, well-planned social media content can help brands stand out, connect with their audience, and achieve real results. If you’re looking to grow your online presence with content that is creative, strategic, and tailored to your goals, I’d love to help bring your brand to life.
Get in touch today to start building a social media presence that actually works for you.
References & Media Credits
All photos captured by me.
All graphics and visuals designed in Canva.
CSIRO. (2026, February 24). The science of Mardi Gras. https://www.csiro.au/en/news/All/Articles/2026/February/science-of-mardi-gras
Dowdy, A., Catto, J., & Schofield, R. (2026, January 14). From bolts to blue jets, lightning comes in many strange forms. The Conversation. https://theconversation.com/from-bolts-to-blue-jets-lightning-comes-in-many-strange-forms-268197
Sutherland, E. Karen. (2024). Writing for social media. Strategic Social Media Management (2nd Ed) (pp. 383–443). Springer Nature Singapore.
Sutherland, E. Karen. (2024). Creating Compelling Images, Graphics, Memes, Filters and Infographics. Strategic Social Media Management (2nd Ed) (pp. 451–492). Springer Nature Singapore.